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Title : Sony announces Pawgraphy Kick-off Event, Microsite
link : Sony announces Pawgraphy Kick-off Event, Microsite

Sony announces Pawgraphy Kick-off Event, Microsite

Sony has launched "Pawgraphy," an initiative that promotes fur parents to share awesome images and videos of themselves and their fur babies on social media as a way to celebrate their fuzzy four-legged companions' affection through the lens of photography and casual video shooting.

Filipinos have been spending a lot of time at home recently, whether it's for work or play. As a result, there has been a rise in pet ownership and a fashionable new generation of pet owners who share pictures and videos of themselves with their pets on social media sites. This helps them recall the moment and share these wonderful memories with their families, friends, and other pet lovers. Some pets also have their own Facebook and Instagram pages to keep their followers up to date with their everyday activities.

Pet owners will also be able to learn about Sony's camera offerings in real-time, allowing them to master the art of taking pictures and videos of themselves with their furry friends. Pet owners can use Sony's advanced camera offerings to improve their social media content and make it stand out.

Engaging with the Pet Lover Communities

Sony is dedicated to the pet photography and videography industry. It will continue to help and engage pet owners to capture memories and moments with their cherished pets easily.

Pawgraphy Microsite

Pet owners can visit Sony's bespoke Pawgraphy microsite to access a wealth of resources and tutorials aimed at helping fur parents take beautiful photographs and videos of themselves with their pets. A simple introduction to pet photography and casual videography will be among them to encourage beginners to strive for quality. Other users can use videos with tips and tricks for pet photography and videography, as well as gear suggestions, to tailor their Pawgraphy journey to their specific needs. Pawgraphy workshops will follow these in the future, so pet owners can improve their skills and learn how to take better photographs and videos of themselves with their pets.

Introduction/Tutorial Videos

A limited series of videos featuring practical tips and tricks for pet photography and videography will be made available on the microsite, hosted by the pet owner and photographer Ainsley Yip and pet owner and videographer Shawne Koh. These videos will cover a range of topics to help casual photographers and video shooters capture beautiful images and videos with ease, including:

Low Light Photography

A video aimed at teaching inexperienced pet photographers how to make the most on the minimal lighting conditions. It also discusses the best camera settings for shooting in the dark and how to move photos to phone when shooting instantly.

Outdoor Photography

A crash course in capturing high-intensity action shots in parks and at the beach. This comes coupled with capturing interesting expressions and poses and ensuring photos are not blurry during these brief explosive moments.

Home Photography

Practical tips on engaging pets and building stationery and action shots at home. Techniques for creating nice compositions at home and simple picture transfer tutorials are also shared.

Casual Pet Videography

Tips and tricks on making cool video clips of your pet and yourself.

Pop-up Booth at Ayala Malls Manila Bay

March 12, 2021 update: Sony's Pawgraphy kick-off event was postponed. Here's Sony Philippines official statement -- "In compliance with the Parañaque LGU guidelines regarding mass gatherings and public events, Sony's Pawgraphy kick-off event and Ayala Malls' The Barkyard Launch will be postponed until further notice. Please stand by for further announcements. Follow Sony's social media accounts for announcements on the Pawgraphy campaign. We hope that you and your fur babies stay safe and healthy!"

On March 13-14, 2021, pet lovers may visit Sony's pop-up booth at Ayala Malls Manila Bay's Central Garden Ring for a chance to win exciting Sony treats! They can also enjoy the weekend with fun activities as Sony offers free glam-up service for pets, agility workshops, and photography and videography demonstrations.

To protect all visitors, social distancing and IATF protocols will be followed at the event and regular sanitation of products and other equipment inside the booth.

Sony's Advanced Offerings Simplify Professional Photography

The Sony Alpha 7C full-frame compact camera, which can turn a casual amateur photographer's work into beautiful professional-grade photographs, and the ZV-1 digital camera, which can help a casual video shooter create inspiring, high-quality videos of themselves and their pets, are both available for the Pawgraphy initiative. These cameras are much superior to the cameras used in most smartphones on the market. The ZV-1 is suitable for capturing casual images, while the Alpha 7C provides everyday pet owners with professional-looking pet portraits, regardless of their level of experience.

For more details on the microsite and cameras, you can visit these links:

Pawgraphy: <https://www.sony-asia.com/microsite/pawgraphy/ph/>

Alpha 7C: <https://www.sony.com.ph/electronics/interchangeable-lens-cameras/ilce-7c>

ZV-1: <https://www.sony.com.ph/electronics/cyber-shot-compact-cameras/zv-1>

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